Credit Unions Know How To Make People Feel Like They Matter
 Bob Stokes
Maple Ridge
Westminster Savings
Credit Union
Bob Stokes is a seasoned customer service expert, and he knows what it takes to keep clients happy. The secret? Keeping it human. The office supplier counts Credit Union Central of British Columbia, a trade association for the province's credit unions, among his long-time customer, but that's not why he belongs to one himself. For years, he belonged to a large financial institution, and was disappointed by the impersonal service. Just because he pushes paper (among other things) didn't mean that he wanted to bank with paper pushers.
"Credit unions are big enough to get the job done, and small enough to notice people," says Bob.
Years ago, Bob belonged to another credit union, then switched to a larger financial institution. He switched back, and he's staying.
"They (credit unions) are more human. They like to deal with people."
A father of four, and grandfather of nine, Bob also has a strong sense of community. He appreciates the fact that credit unions give back to the communities they serve.
"Since I count credit unions among my customers, I can tell you that they make great clients too," says Bob. "And some of the ads they (BC's credit unions) come up with crack me up," he adds, chuckling.
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